Word: rah
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...contemporary writer has been going around to find if the rah-rah stuff is fading out of college sports. He finds that it is. Well, perhaps the enthusiasm in the stands "ain't what it used to be," but that does not mean that a supreme effort on the part of Captain Reid's team would not be appreciated in a quiet manner by the present-day undergraduates. On paper the die is cast against Harvard; on the cinders, in the shot, discuss and hammer circles and in the jumping and vaulting pits the story may be something else again...
...believe that it was being discarded because it was expensive. I am afraid this had nothing to do with it. Some undergraduate must have noticed that young men in business and about town did not go about in such Eskimoish gear. He probably felt it was a bit rah-rah. Then somebody said "collegiate." That ended it, and it began to give way to the more genteel black derby and the chesterfield...
Hello Yourself, patterned after Good News, is described as a "rah rah musical comedy," to distinguish it, presumably, from those which are merely raw. Its plot concerns a collegiate playwright whose play wins the play contest after he has been threatened with expulsion from college for helping a "pal" pay a gambling debt. There are many agreeable details in Hello Yourself; among them the hushed rhythms with which Jimmy Ray moves his feet in soft shoes; the wild noises of Waring's Pennsylvanians; and the antics of disjointed Dorothy Lee who might have been drawn by John Held...
Varsity. After years of rah-rah pictures, of sporting seniors in plaid pants with suites at the Ritz, of the prom girl, the fresh freshman, of cabalistic tortures in the basement of the Delta Nu house. of winning the game for dear old Dearold. comes a college picture in which real college boys, bedrooms, dining halls and bleachers are photographed, and as an accompaniment to which an authentic Princeton locomotive and the song "One Keg of Beer for the Four of Us," sung by authentic Princeton undergraduates, is recorded on a sound device...
...Yale," says the daughter of a professor to an undergraduate who had come all the way from Argentine. And what does the Argentine? He tucks the pigskin under his dislocated shoulder and runs 90 yards for the winning touchdown in the last quarter. It is the worst rah-rah film on record. Rod La Roque as the Argentine is obnoxious. Jeanette Loff as the professor's daughter is a pretty discovery...