Word: raiffa
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Dates: during 1970-1979
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...Business School administrators should take the report as a sign that others within and without the University are concerned about the strength of the school's commitment to ethics. Witness the flurry of media attention earlier this year over a course in "Competitive Decision-Making" taught by Howard Raiffa, Ramsay Professor of Managerial Economics, which drew fire from the Wall Street Journal as a course in "teaching lies." Administrators may have their reasons for not instituting a separate required ethics course, but the outside world knows only that there is none. The unwillingness of administrators, aside from Heskett, to comment...
...thing that is clear in all of this controversy is that ethics at the Business School is a very big issue. And clearly one that Howard Raiffa takes quite seriously...
Last year, Raiffa closed the course with these words: "When we see we could improve our profit or further maximize our desired result, we might ask, Is this a 'dirty dollar' or a 'clean one' that we could earn here? What would happen if everybody did this? Would we be able to sleep at night if we did this? How would we feel if we had to explain this to our families...
...hope that in answering these questions," Raiffa told the class, "You will favor the course of action embracing a higher moral standard...
...this point at least, Bulkeley and Raiffa are in complete agreement...