Word: rain
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...deploys a fountain pen to scratch out letters and instructions of such calligraphic idiosyncrasy that they are collectively known in the royal household as "black spider memos." Yet despite appearances, the heir to Britain's throne is not insensible to the power of technology. A campaign to save the rain forests launched by the Prince on Tuesday is based on a 90-sec. film that he hopes will go "viral" and relies on state-of-the-art software and Internet strategy honed during Barack Obama's presidential campaign...
...looking to borrow a little Obama magic may seem odd. By convention, Britain's royals steer clear of politics. But the Queen's eldest son has long stretched definitions with his passionate advocacy for environmental causes. He has recently helped garner international support around the idea of a rain-forest bond, a method of interim funding designed to ensure that trees are worth more alive than dead until carbon-trading schemes really take off. He has privately lobbied leaders from Brazilian President Luiz Inácio Lula da Silva and Italian Prime Minister Silvio Berlusconi to the Pope...
...latest initiative to preserve the rain forest aims to create pressure for action ahead of July's G-8 summit in Italy and December's U.N. Climate Change Conference in Copenhagen, much as antipoverty campaigners like Bono harnessed the power of public opinion to push an Africa agenda at the 2005 G-8 summit. Blue State Digital, the Internet consultancy behind the hugely successful Web component of Obama's election campaign, is providing know-how and software to maximize the impact of the rain-forest campaign and mobilize supporters. The key, says Thomas Gensemer, managing partner of Blue State Digital...
...about making the barrier low for individuals to be part of the effort." By that measure, the Prince's campaign scores highly even ahead of the launch. The central message of the film - which can be seen here - is contained in one pithy sentence: "Every year destruction of the rain forests releases more carbon dioxide into the atmosphere than all the world's cars, planes and ships put together." But all that is initially required of viewers is that they watch the film, pass it on through social-networking sites, and maybe edit themselves and their friends into...
...shadows of great apes ambling through trees glimpsed through a long camera lens. At Camp Leakey, you can pat, hug and hold hands with the animals. Even getting to the camp is an enchantment: you putter up river for hours on a local kelotok boat, and weave through rain forest. "We need to have more tourists visit in order to provide a livelihood for people," says Ferry Candra, a national-park guide. "Without them, locals will just go back into the forests as rubber farmers or loggers and the forests will continue to disappear...