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Word: rainbows (lookup in dictionary) (lookup stats)
Dates: during 1970-1979
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Usage:

...fall of 1974, NBC decided to replace its timeworn symbols, the rainbow-plumed peacock and the cursive cluster of letters known affectionately as "the snake." The network retained Lippincott & Margulies, a Manhattan firm specializing in corporate facelifts. After 14 months, at a cost estimated to be as high as $750,000, L. & M. produced an abstract N composed of two trapezoids, one red, one blue. NBC is now emblazoning the N on cameras, microphones, stationery, packaging, uniforms, and office walls. Probable total cost: another couple of million...

Author: /time Magazine | Title: Business: Peacock v. the Pea | 1/19/1976 | See Source »

...longer just heavy rugs, furs now come in lighter weights, often in combination with leather, with removable foul-weather covers, and in a rainbow of nonnatural colors. Some new items: a burgundy-colored opossum jacket selling briskly in Manhattan stores for $600; Designer Calvin Klein's $3,000 celery-green kimono-style mink jacket at top department stores around the country. Especially popular are inexpensive jackets priced as low as $70, made of sewn-to-gether "plates"-fragments of paws, underbellies, and other less-than-prime skins...

Author: /time Magazine | Title: RETAILING: Fur Flies Again | 12/29/1975 | See Source »

...only one family of butterflies is called satyrs, most males exhibit an aggressive libido as soon as they emerge from the chrysalis-they can detect females by odor, flight signals, and ultraviolet waves imperceptible to the human eye. Any colors that are perceptible are gathered here in a great rainbow of a book for collectors of butterflies, books, or examples of classic nature photography...

Author: /time Magazine | Title: Books: Gift Books | 12/22/1975 | See Source »

...considered her best feature) Sylvia was popular, but none of the dates measured up. She wanted a "colossus." She thought such a man might be found in England and applied for a Fulbright grant ("If only I get accepted at Cambridge! My whole life would explode in a rainbow...

Author: /time Magazine | Title: Books: Two Lives | 11/24/1975 | See Source »

...ticket puncher recommends two pornographic films, The Devil in Miss Jones, and The White Rainbow, but she's generally in-different to movies. I leave her mixing and downing endless shots of soda and worcestershire sauce in the uppermost of a stack of miniature paper cups. She gets a kick out of the way it fizzes. Lawrence Welk flickers on the T.V. set in her booth...

Author: By Anemona Hartocollis, | Title: A Zone for Tremulous Flanks | 11/20/1975 | See Source »

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