Word: rainbows
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Dates: during 1980-1989
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...long time coming, but an ethnic rainbow is finally sweeping across the fashion and advertising industries -- and brightening them considerably. The blond, blue-eyed ideal is out, diversity is in, and the concept of beauty is growing as wide as the world. The new cast of faces is appearing not only in ads aimed at specific ethnic groups but in mainstream advertising as well. Revlon's Most Unforgettable Woman of 1989, chosen in a search across the U.S., is Mary Xinh Nguyen, a 20-year-old Vietnamese American from California. Such companies as Du Pont, Citibank and Delta Air Lines...
...first advertisers to embrace the rainbow look was Benetton, the Italian knitwear maker, which launched its "United Colors of Benetton" campaign in 1984. The ads picture handsome youths of diverse nationalities often standing arm in arm. The purpose of such ads is not just to appeal to ethnic customers who might identify with people in the ads but also to pitch an alluring sentiment of brotherhood. Esprit, a San Francisco-based sportswear company, went one step further by putting its employees in ads. Says Esprit spokeswoman Lisa DeNeff: "We sat up and said...
...Rainbow sports a political platform that in some ways echoes the CCA's but in other ways goes beyond it. In particular, its platform calls for reform in the basic structure of Cambridge government, which gives nearly all executive power to a council-appointed city manager...
...fact, voters are likely to find the difference between the Coalition and CCA largely rhetorical--especially since all Rainbow candidates are also CCA-endorsed candidates...
Unlike the CCA and Rainbow--which are waging citywide campaigns--Independent councillors tend to rely on strong support from neighborhood constituencies. But in recent years, Independent Councillors Thomas W. Danehy and Sheila T. Russell are campaigning farther afield...