Word: rainbows
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Students and residents will no longer be forced to choose between a $25 wild cab ride down the Charles and an 85-cent, hour-long trek on a rainbow of subway lines with suitcases in tow. Finally, the city has cleared the way for the logical, environment-friendly alternative: mass surface transportation to the airport...
Indie rock may be hot, but who expected it to attract the most reclusive--and eccentric--of the literary breed? After nearly four decades in hiding, novelist THOMAS PYNCHON has come out as a fan of the band LOTION. The author of Gravity's Rainbow wrote liner notes for the group's latest album, Nobody's Cool, and furthermore, brings them not-to-be-scoffed-at publicity via his interview with the band in the June issue of Esquire. Pynchon first befriended Lotion like any other groupie--by religiously attending the band's shows. (He's had other musical interests...
...revival plan may be the company's last hope of retaining market share. With only some 8% of the PC market, Apple is rushing to retool its core computer line before weary loyalists decide they've had enough and switch to Microsoft's Windows 95. Operation Rainbow's second phase, which will include the launching of a robust new line of computers, should come this fall. Chahil hopes it will change the logo's hue again, this time to the color of money...
...Apple's latest campaign seems to be whistling past the graveyard, the tune is deliberate. It's part of an internal plan called Operation Rainbow, intended to rejuvenate the company's image by associating it--in TV ads, print spots and Websites--with hot properties like Mission and BMW's new sports coupe, the Z3 Roadster. (The Mission ad features Tom Cruise breaking, entering and Apple-PowerBooking his way through danger.) "When I got here, the Apple logo was red, blood red," says Satjiv Chahil, Apple's senior VP for corporate marketing since January. "Our goal is to get some...
...year 2023 still sounds like a sci-fi film to me, and who could ever predict our future whereabouts. I am not deluded by work-free fairy tales, but neither am I dissuaded because they are fairy tales. There is another side to that rainbow. Is it enough for us to prance around a single end with our petty games? Or can we move toward the unprofessional and the unknown? I guess we ll find out at the 25th...