Word: raisining
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...make raisins. You're a raisin maker, trying to bring home an honest dollar. And then this guy comes up to you and tells you he can make your raisins dance and gyrate and actually beat up other snacks, karate-chopping the potato chips and kicking the party-mix in the nuts. And all the while they're singing "Heard It Through the Grapevine." With real soul...
...raisin makers went for it, as did Kentucky Fried Chicken, Aim Toothpaste, Captain Crunch, and an insurance company. Wise choice: The commercials resulting, the highlight of this retrospective sampling from Vinton's studio, are far more memorable than the products they hawk...
...those who are sitting through the entirety of "Amerika" hoping to see the next Raisin Board Commercial should bag it and instead catch this show at the doomed Coolidge Corner. But now that Vinton has been discovered by corporate America, we'll be seeing more and more of his stuff whether we like it or not. I for one am buying stock in Play...
...city fathers may not appreciate the etymology lesson that opens CBS's new mini-series, Fresno. But Creator Barry Kemp (a writer-producer who has worked on Taxi and Newhart) could not help noticing that Fresno, the world's raisin capital, wound up last in a 1984 ranking of American cities according to quality of life. To be sure, the quality of life for the raisin-growing Kensington family has been drying up for years. The family patriarch was crushed to death 20 years ago in a dehydrator accident. Now his widow Charlotte (Carol Burnett) spends her time sipping Bloody...
Most of the time, the show opts for subtler flecks of wit, often tucked into the edges and backgrounds of scenes. The restaurant where two characters meet (look fast) is called Ma Raison, and one of Cane's bright ideas to save the farm is something called a bran raisin -- no need to add cereal. Other, broader gags can be quite funny. When one character finds himself face to face with a loaded gun, he coolly dares the malefactor to shoot: "You're not scared, are you? . . . Maybe you're too used to having someone do your dirty work." Only...