Word: raison
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...cultivate among every one of its members the esprit de corps of the University as also to encourage genuine social democracy should be a primal en- deavor of the Faculty and graduates as well as the students. These two constitute the raison d'etre of the Harvard Union and should be so recognized by everyone. Were this the case every member of the University would become an enthusiastic member of the Union and its permanent success would be assured...
...speakers and the subjects they will present are as follows: Mr. Charles M. Connolly, advertising manager of the Cluett, Peabody Company on "The 'Raison d'etre' of the College Comics Association;" Mr. George B. Richardson, advertising manager of "Life," on "The Work of an Advertising Manager of a Publication;" Mr. Clarkson A. Collins, Jr., vice-president of the Collins-Armstrong Company, on "What an Advertising Agent does for an Advertiser;" Mr. Robert A. Holmes, sales manager of the Crofut and Knapp Company, on "The Work of an Advertising Manager of a Nationally Advertised Article;" Mr. Ingalls Kimball, president...
...Lampoon is distinctly amusing and much superior to the previous issues this year. The sketches are clever and the short jokes witty. One or two of them; however, have that indefinable charm which only mellow old age can give. The "By the Way" unexpectedly seems to have a raison d'etre; it serves to emphasize the excellence of the other "jokes" by contrast...
...Hervieu's daring conclusions, yet on essential points and in general theory agrees with him. He believes that to Hervieu is due unstinted praise for the sincerity, the eloquences and the talent with which he has defended the love marriage against the "mariage de convenance" and the "mariage de raison," so often opposed to the invincible instinct of love...
...seems that they are unquestionably right. Granted that the Tree is a Senior affair, the ladies, and as many of them as possible, have always been the attractive feature and in fact the raison d'etre of the exercises, and the more their number is reduced the less successful such exercises will be. If their number is reduced the other classes will begin to lose interest in the affair, and Harvard can not afford to let slip her single annual chance of getting the whole body of undergraduates together. Moreover the graduates who attend the exercises add zest...