Word: raisons
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Dates: during 1990-1999
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...wish him a purpose, a new raison d'etre...
...first is this column, which, beginning with this installment, switches its modus operandi as well as its raison d'etre. Instead of highlighting area subway stations, it is moving above ground to be even closer to adventure and the open road: each week's column will now profile an area bus stop...
There's a paradox in being a rock-'n'-roll rebel. To succeed is to fail; the more records you sell, the more you're considered a sellout. Your raison d'etre is antiestablishment rage, but once your record goes platinum, you're forced to admit that a) you're now part of the problem or that b) maybe at least some of the people with a zillion dollars in the bank aren't all bad. Either way, everything feels compromised, corrupted. The phone rings. It's Philip Morris -- they want to sponsor your next tour, hold a cigarette giveaway...
...wuss") are nothing if not cartoonish. "There are moments of self-parody on MTV," says MTV creative director Judy McGrath, "but most of them are unintentional." This may be the bravest show ever run on national television: it lampoons not just the performers who are the channel's raison d'etre, but mercilessly depicts MTV's dopey, antisocial, suburban-boy audience. And what do the living, breathing Beavises and Butt-heads of America think of the caricature? It is MTV's most popular show by far, with ratings at least twice as high as those of plain old irony-free...
Alex P. Zoullas '93, who was looking at a wall-size Swatch watch in the store, said he found the store's raison d'etre "wild...