Word: raleighs
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Huffy's aerodynamically designed Olympic cycles, which carried the Raleigh name, were dubbed "Funny Bikes" because of their small front wheels, large, solid back ones made of plastic, and boomerang-shaped handle bars. "They were the first attempt at a radical departure in bicycle design," says Huffy's Michael Melton, technical director of the U.S. cycling team, who developed them. In Los Angeles, the Funny Bikes' riders pedaled to five medals...
Founded as a sewing-machine company in 1887, Huffy has been aggressively expanding beyond its traditional line of children's bikes. The company took its boldest step in 1982, when it bought the U.S. manufacturing and marketing rights to Britain's Raleigh cycles. The popular Raleighs, equipped with up to 18 speeds, are designed for adults and typically sell for about $220, vs. $90 for standard Huffy models. Gaining access to the fashionable British bikes was vital to Huffy. While Raleigh and other high-priced brands represent just 25% of the U.S. market, they account...
...launched a variety of counterattacks against the foreign onslaught. On one hand, the company and other U.S. bikemakers are seeking Government protection from imports and an end to what they call the illegal sales of Taiwanese bicycles at artificially low prices. On the other, Huffy is producing its Raleigh line in Taiwan. Said Company Vice President Barry Ryan: "We fought imports from Day 1, and we'll continue to fight. We're psyched to the point where we can beat them, and that's what you need to win." It also helps to have some Olympic gold...
...this was the year in which Ronald Reagan was re-elected to the White House, but those with a broader historical perspective have other things to commemorate. Like the 400th anniversary of Sir Walter Raleigh's first colony in the New World, the 300th anniversary of the completion of the Hall of Mirrors at Versailles, the 200th anniversary of Mozart's Marriage of Figaro, the 100th anniversary of the first volume of the Oxford English Dictionary and the 50th anniversary of Muzak. Muzak? Wouldn't that be like celebrating the first broadcast singing commercial...
...very excited and thrilled--it's fantastic," said the Raleigh, N.C. native. "But I never would have gotten that if it hadn't been for the entire team...