Word: ralphness
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...Billion men's-clothing business was down 8% at the end of last year, but bold colors, preppy brights and a seriously groomed look are poised to give the lackluster market a major boost. At the recent fall 2004 menswear shows in Milan, designers like Ralph Lauren and Jil Sander showed classic pieces that could have walked straight out of an Ivy League yearbook. "It's a very cleaned-up, dressy look," says Michael Macko, director of men's fashion merchandising at Saks Fifth Avenue. "Its roots are in English preppy style...
Robbin Mitchell, a Ralph Lauren VP of “replenishment,” stands at a podium in the downstairs parlor of the Harvard Faculty Club, where a Polo recruitment info session is being held. She wears a black blazer, and her hair is tied in a skinny ponytail. With the grace of an academic, Mitchell lectures a group of eager undergraduates about Polo’s Executive Training Program for graduating seniors and summer internship for sophomores and juniors...
...presentation. Majestic music plays as a series of images celebrates mansions, big dogs, golf, canoeing and flowered straw hats. As the video fades out, the four company representatives open the floor for questions. A number of hands shoot up. “About the vision of Ralph Lauren, is that something they teach in the Executive Program?” asks a manicured young man who could have stepped out of a Polo ad himself...
Kathy Schreiner, VP of human relations for the company, hesitates before coming up with, “It’s a unique culture at Ralph Lauren. It’s about the brand. It’s about the family.” Standing beside her, the three others nod. “We all get very caught up in the brand,” Mitchell adds. “You have to love product...
...mean, we can make so much money selling socks!” she laughs. Best shares an anecdote about poaching one of Tommy Hilfiger’s merchandisers. “[The merchandiser] said that Tommy always asks, ‘Well, what is Ralph doing?’” she laughs...