Word: ralston
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...Tony Roche, the No. 2 seed, shared Emerson's luck. He had twisted his ankle badly in an earlier match and went down in the quarterfinals. For a time, it seemed as if it might even be a U.S. year. Seeded No. 6, California's temperamental Dennis Ralston kept his emotions in check through five sets against South Africa's Cliff Drysdale in the semifinals to pull out a 6-8, 8-6, 3-6, 7-5, 6-3 victory...
...game quite a charge. For nearly three hours, he and Santana slashed through a grueling 6-2, 4-6, 9-7, 3-6, 7-5 match that pressed Santana into some of the finest shotmaking seen at Wimbledon in years. The best, that is, until Santana took on Ralston in the finals. Playing impeccable placement tennis, alternating with spins, drops, and some beautifully surgical work at the net, Santana made virtually no mistakes. Ralston, who played brilliantly enough himself, did make mistakes, such as double-faulting nine times. One hour and 40 minutes later, Santana was Numero Uno-this time...
...advertising business-than the specific loss of billings. The reason Foote, Cone was fired, explains Arthur E. Larkin Jr., General Foods executive vice president, was "an unavoidable difference on basic policy in respect to product conflict." Translated, this meant that Foote, Cone had recently taken on Ralston Purina and Hills Bros, coffee, both fiercely competitive with General Foods products. Although auto companies, cigarette manufacturers and soapmakers have long forbidden their agencies to handle other products in the same field, food advertisers have been traditionally lenient. Now that the biggest has decided on a stricter policy, others are likely to follow...
...beating South Africa's Cliff Drysdale 6-2, 7-9, 7-5, 6-1 in a final match that was interrupted for 40 min. by rain; at Forest Hills, N.Y. Ranked No. 3 in the world (behind Australia's Roy Emerson and the U.S.'s Dennis Ralston, both of whom were eliminated in the quarter-finals), Santana spent the recess buying 15 pairs of wool socks to wear over his sneakers for better footing on the muddy court, limited Drysdale to one game the rest...
When Santana clobbered Froehling in straight sets to give Spain a 2-0 lead, the outcome was a foregone conclusion. Next day Santana teamed with Jose Luis Arilla against Ralston and Clark Graebner in doubles−and, once again, Ralston went wobbly at the critical stage. The Americans won the first two sets, blew the next two, and then, leading 5-2 in the last set, Dennis bungled three straight volleys. The Spaniards pulled out the set 11 -9 to sew up the best of five series the quickest way possible with three victories in a row. A split...