Word: ralstons
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...Madison Avenue and elsewhere in the U.S. That is less than a third of what No. 1 advertiser Procter & Gamble, with its 70 consumer products, might spend this year. In the last tally for 1981, made by Advertising Age, the Government ranked 26th among all advertisers, just behind Ralston Purina (pet foods) and just ahead of Unilever (detergents and toiletries). The Government spent $189 million that year, 8.3% more than in 1980, despite the White House budget squeezing...
...senator and well-known talk-show host, has campaigned ceaselessly against incumbent Republican John Danforth's support of Reagan's economic programs, an approach that is going down well in the traditionally Democratic and fiscally floundering Show Me State. Danforth, 46, an Episcopal priest, heir to the Ralston Purina fortune and Missouri attorney general for eight years before becoming a Senator in 1976, is outspending Woods 2 to 1 and trading on his enormous personal popularity in the state. "Everybody likes Danforth," concedes Missouri Democratic Senator Thomas Eagleton. As recently as last month, Danforth held a 15-point...
...candidates' styles could not be more dissimilar. Danforth, an uncommonly shy campaigner who appears on the stump infrequently, is an ordained Episcopal priest and an heir to the Ralston Purina dog-food and cereal fortune. He is emphasizing his efforts to help two beleaguered groups-the state's auto workers (with increased tariff protections against imports) and its farmers (with rural enterprise zones). But, as the first Republican elected to the Senate from Missouri since 1946, Danforth is de-emphasizing his ties to the Reagan economic program. One of his political ads urges voters to forget the Republican...
...Louis firms have declared their intention of staying in town and helping. Among them is Anheuser-Busch, the giant brewer whose world headquarters now sprawls across 70 square blocks, including the site where it was founded in 1852. Says John Baird, senior vice president and general counsel of Ralston Purina Co., which also has been in the same location since its founding in 1894: "The future looks better to me now than it did ten years ago by a long shot. This isn't Custer's last stand." Adds Mayor Schoemehl: "We have problems. But we have people...
Civil rights leaders are more worried about the vote's symbolism than its practical effects, which may not be extensive. Says N.A.A.C.P. Legal Defense and Education Fund Attorney Steve Ralston: "Our concern is that it's the first in a potentially long series of acts by Congress that will backtrack seriously on the gains made in civil rights." If implemented, the measure would not affect past desegregation orders, and it might not affect the 75 cases now pending. Furthermore, the rider would not stop busing suits; it would simply stop those filed by the Justice Department and hence...