Word: ramadan
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...vulnerable. All through last week, people trapped beneath piles of debris were dug out by rescue officials. Azam Muhammed, a 25-year-old construction laborer, was rescued six hours after the blast. Just minutes after the muezzin's call to prayer was sounded, he was about to break his Ramadan fast when the explosion struck. Like scores of other victims, he was taken to the city's Mirwais Regional Hospital, where he lay in pain on a bed amid the smell of antiseptic. Gul Muhammed, his brother, who took him there, says Azam is one of the more fortunate victims...
...campaign by Panzani-owned, Lyon-based food brand Zakia Halal is the first ever mass-market promotion of halal food to France's estimated 5 million Muslims. The TV spots kicked off on Aug. 17 to coincide with the start of the holy month of Ramadan and have been running on most of France's largest television channels since. The $430,000 campaign will be put on pause Sept. 2, then resumed as Ramadan comes to an end later this month and the feast of Eid el-Fitr approaches. Thus far, the spots have gotten a mostly supportive reaction from...
...almost a decade. Solis has also found that nearly 94% of all Muslims in France with North African roots - by far the largest group of Muslims in the country - buy exclusively halal food. A recent poll by the Ifop agency found that 70% of Muslims in France are observing Ramadan this year - leaving little doubt as to the thinking behind the timing of Zakia Halal's groundbreaking ad campaign. (Read "Soccer Star Benched for Fasting During Ramadan...
...Even though people have to fast during the day, Muslims tend to eat more - and better - when they can eat during Ramadan, which is why it is traditionally a period of peak consumer activity," explains Abbas Bendali, director of Solis Conseil. "Zakia's timing makes good sense because people tend to be short on time during Ramadan and will use prepared dishes along with fresh food for meals. And when you consider the size and value of this demographic, using mass-market methods to promote halal products becomes logical...
...Ramadan is signaled by the sighting of the new moon that signals the start of the next lunar month; it's celebrated by a huge festival called 'Id al-Fitr (the Feast of Fast-Breaking) where entire villages celebrate together. While Muslim leaders in Italy who criticized Mourinho's decision to pull his player argued that the "mental and psychological stability" achieved through the discipline of Ramadan outweighs the physical strain of the fast, for Muntari, 'Id probably can't come soon enough...