Word: rambler
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Dates: during 1950-1959
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Still unnamed, it will be the smallest U.S.-built auto on the road: almost 3 ft. shorter (175¼ in. overall) than any Big Three car, 3 in. shorter than American Motors' Rambler, which has sold 104,677 cars this year. For customer appeal its design will have "a hint" of this year's Hawk sports car in its styling. For variety S.-P.'s "Model X" will come in four body styles, have a choice of V-8 or six-cylinder engines. Said President Harold Churchill: "I'm happy to see the Big Three coming...
...Ford 961,236 1,655,068 1,468,734 1,451,157 Plymouth 399,236 662,824 526,852 672,130 Oldsmobile 296,369 384,392 485,459 583,181 Buick 241,908 405,086 572,024 738,814 Pontiac 217,282 334,041 405,730 554,090 Rambler 162,182 84,699 66,573 81,237 Dodge 138,166 281,359 233,686 273,286 Mercury 128,270 286,163 327,943 329,808 Cadillac 121,083 146,840 154,631 140,778 Edsel 60,754 Chrysler 60,601 115,858 120,721 147,605 De Soto...
...that instant, a green Rambler also bound for Beirut rounded the turn. In it. were Fayet Esrouer and his pregnant wife, their five-year-old daughter and three relatives. The father was rushing his wife from Beit Méri to a hospital in Beirut, to give birth to her fifth child. Hearing the honking ministerial caravan and the siren of its motorcycle escort, Esrouer excitedly decided to pass the disabled Ford before pulling over to let the motorcade pass him. On the hilltop the confused assassin reached for the plunger a trifle too soon...
...blast of the concealed bomb tore the stalled Ford into shrapnel. It blew the Rambler off the road; the little car plunged in flames over a cliff into the steep gorge of the Beirut River. All five adults in the car were killed at once; the girl died hours later. The charred body of Fayet Esrouer came to rest sitting on a cliffside rock, feet propped up as if still on brakes, and hands still clutching the wheel that was no longer there. On the asphalt of the highway, the motorcycle cop was sprawled dead. Behind him, two gendarmes...
...plenty of gadgets, loads of interior and luggage space and lots of horsepower. In effect, the desire is for everything the U.S. car already is, only 10 ft. shorter, and somehow a lot cheaper. In any case, a U.S. model would probably be a "compact" car, something like the Rambler, rather than a small car. Nor will it be cheap. Volkswagen learned that fact of life. It planned to manufacture in the U.S., but found that it cost at least $100 per car more. There was one overriding difference-labor cost...