Word: rambler
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Dates: during 1950-1959
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...with a big smile is American Motors President George Romney, whose boxy Rambler is the only U.S. entry in the small-car race and whose sales are racing ahead. Says Romney: "We are in the beginning phase of a real revolution in the automobile market. Finally, the big-car mentality has disintegrated." This week Romney pushed production up another 6% to put it 26% ahead of 1957. American's first-quarter sales were the greatest in its history (31,260 cars), and, after years of red ink, it reported a handsome $2,380,895 profit. Yet Romney...
FAST-SELLING RAMBLER, which sped from twelfth to seventh place in car production during first quarter, will boost output 10% to 660 cars...
...first quarter (which ended Dec. 31) of its current fiscal year, American Motors had a net profit of $4,948,736 v. a loss of $2,994,613 in the same period a year ago. The first quarterly profit in two years was due to the upsurge in Rambler sales, which rose 35% over last year's first quarter as production climbed to 41,492 cars...
Romney loudly agreed, then added a snapper. "Two Ramblers can be operated for the cost of the official car you are driving," he wired Wagner. The mayor rides in a seven-passenger 1955 Cadillac limousine, which is 19 ft. long v. 14.8 ft. of a Rambler American, costs $822 a year to maintain, not counting a chauffeur's annual salary of up to $4,865. Moreover, the city runs about 65 motor mastodons (Cadillacs, Lincolns, Chryslers, Packards) for conveying top brass, as well as 149 medium ones (Buicks, Mercuries, Dodges, Pontiacs, De Sotos) for lesser lights...
...Ride a Rambler, Romney urged Wagner, thereby "benefiting taxpayers as well as taking leadership in reducing traffic congestion and parking problems." But the mayor politely declined the offer from Romney to place three Ramblers at Wagner's disposal for test-driving...