Word: rambler
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Dates: during 1950-1959
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Sales Increase Ahead. On the whole, the news was not all black. Kelvinator refrigerator sales rose 8.5% in 1956 v. an all-industry slide of 11%. The Rambler, on which Romney is betting heavily, has sold well through the first four months of fiscal 1957, when sales rose 40.8% to a record 23,183. To turn a profit, said Vice President Roy D. Chapin Jr., "a reasonable increase in sales is all we need. We believe we can see that increase coming if we hold fast to our objectives...
...unveiled at Manhattan's National Auto Show this week. Among them: Cadillac's Eldorado Brougham (price: about $12,000, with production held to 1,000 a year); Pontiac's Bonneville sports convertible with fuel injection (production limited to 2,000 in first year); Nash's Rambler Rebel, due this spring, has 255 h.p., optional fuel injection; Mercury's $3,500 Turnpike Cruiser...
American Motors also got into the auto race this week with the 1957 Rambler, which it hopes will pull it out of the financial red next year. Like the Chevrolet, the new Rambler, completely redesigned in 1956, is getting only a face-lift this year. Main improvement: a more conservative rear-body treatment to de-emphasize the car's boxy appearance. The Rambler will give buyers a choice of three engines, ranging from a standard 125-h.p., six-cylinder model to its first V-8 engine, rated at 190 h.p. Introducing the new Rambler, American Motors President George Romney...
...suffered a $7,000,000 second-quarter loss despite a nonrecurring $3,500,000 profit from sale of investments. President George Romney ascribed the loss (compared to a $1,500,000 profit for the same period a year ago) to lower car sales and heavy cost of restyling the Rambler a year earlier than originally planned...
Pint-Size Engine. American Motors has developed a 4-cylinder air-cooled engine weighing only 200 Ibs. v. Nash Rambler's 450-lb engine. Made largely of aluminum, the 62-h.p. motor occupies half the space of a conventional water-cooled auto engine. It will also be available next year in bigger units (6 and 8 cylinders) for use in autos, air-transported military vehicles, and stationary equipment, e.g., pumps, generators...