Word: rambler
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Dates: during 1950-1959
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...industry to within a bumper's reach of a 7,000,000-car year, the second biggest (first: 1955) in U.S. history. "A market of this size," says Cole, "should see sales of 300,000 Corvairs, 250,000 Falcons, 150,000 Valiants, 400,000 Studebaker Larks and American Ramblers, not counting bigger Rambler Ambassadors...
...Moran is a world-renowned rambler...
...Toyota Motor Co. (fiscal 1959 sales: $159 million), whose Toyopet was once the tinny target of G.I. gibes ("If you strip off the door lining, you can read the beer-can labels"), streamlined Toyopet to resemble in performance and size a compact U.S. car (14⅓ ft. long v. Rambler's 14½ ft.). The four-door, six-passenger Toyopet has a 65-h.p. motor, does more than 30 miles on a gallon of gas, sells for $2,239 at port of entry...
...Rambler...
Safety First. Since the 1955 accident, sponsors of les vingt-quatre heures have plowed more than $600,000 into track improvements. Spectators can now watch from the protection of concrete tiers. Engines are top-limited at three liters' displacement (smaller than that of a Rambler), and no driver can be on the track longer than three hours at a time without relief. All cars must have windshields and wipers. But manufacturers, in their frantic search for speed, devised windshields that flip down at high speeds to avoid extra wind resistance. As they well know, a victory at Le Mans...