Word: rambler
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Dates: during 1950-1959
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...Chevy's 130,600. With sales rising, Ford upped its production quota for the second quarter in its Mercury-Edsel-Lincoln Division by more than 30%. Pontiac stepped into third place in March with 36,640 cars, followed by Oldsmobile with 34,560, Plymouth with 32,700, and Rambler with...
American Motors' economy claims got a boost last week in an open trial-the 1959 Mobilgas Economy Run. At the end of the five-day, 1.898-mile trip from Los Angeles to Kansas City, Mo. the honors went to a Rambler American Deluxe driven by Woody Bell, 44. The Rambler topped the 47-car field with an average 25.2878 miles per gallon; a Rambler Deluxe was second, with a 22.9572-m.p.g. average. Third place was won by a Studebaker Lark Deluxe, with 22.4422. For the first time entries were judged this year on an actual miles-per-gallon basis...
Romney picked Nash over other jobs because George Mason, like Romney, believed in the future of the smaller car. The company had started developing one before World War II, was ready to introduce a new, compact Rambler. Also in the works: the Nash Metropolitan (wheelbase...
...being "right," Romney means that the compact-car market is far bigger than other makers have previously estimated. One prime piece of evidence: the entrance of Studebaker-Packard's compact Lark, which has not hurt Rambler at all, even though the Lark is being turned out at the rate of 4,300 cars a week. A year ago, the Big Three's experts estimated the compact-and small-car market at 500,000 a year-at most. Last week they had raised their sights, expect the compact market to range from...
That market may be 7,000,000 cars by 1965, as the U.S. population explosion continues and all the World War II babies reach car-buying age. Thus, in a growing market, the Big Three's compact cars will not necessarily be sold at the expense of the Rambler...