Word: rambler
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Dates: during 1950-1959
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Such activity brought I-told-you-so nods at American Motors, which has climbed into fifth place in sales with its compact Rambler. American Motors betrayed no concern about the Big Three's entrance into its field. Said President George Romney: "We expect the Big Three to follow Rambler into the field of compact cars for the simple reason that this is the real growth part of the market. If they do, compact-car sales should reach an annual rate of 3,000,000 units by 1963. The upheaval that is in evidence in the automobile market...
...Rambler...
...European autos, such as Volkswagens, MGs, Renaults and Fiats, buzzed off with 8% of the domestic market, better than double their 1957 record. But the man of the year in autos was American Motors President George Romney, who had staked the fate of his company on the small Rambler and won. As sales soared, he turned American Motors' $11.8 million loss in 1957 into a $26 million 1958 profit, and at year's end sales and profits were still climbing fast...
American Motors' President George Romney, who has increased production six times this model year to keep up with the demand for the fast-selling Rambler (TIME, Dec. 8), last week announced another boost. Orders are coming in so fast that Rambler will increase its capacity from 330,000 to 440,000 cars annually. To complete the expansion before the 1960 model year, Romney will spend $10,150,000 on Rambler's facilities at Milwaukee and Kenosha, Wis., add at least 4,500 to the present payroll of some 18,000. With sales now running at a rate...
...most quoted threats to Rambler are the small cars the Big Three talk about bringing out and Studebaker's Lark, introduced this fall, which sells for slightly more than the Rambler American. Last week Ward's Automotive Reports said that General Motors and Ford will have their small cars in production "early in '59." G.M. and Ford declined to comment, but most auto experts think this is much too early, since the companies apparently have not yet placed any production orders for parts. Detroit does not expect Big Three small cars before November 1959, if then...