Word: rambler
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Dates: during 1950-1959
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...little Nash Rambler was following...
...Rambler pulled alongside...
With an added push from the nation's No. 4 pop song, American Motors' "little Nash Rambler" was in high gear last week and setting new records. November production hit a new high of 26,782 cars. For the first two months of its fiscal year (October and November), Rambler almost doubled its last year's production. It accounted for 9.2% of U.S. auto sales in October and is still pushing up speed. Rambler's freewheeling President George Romney scheduled 34,000 cars for December and 32,000 for January. He not only expects to sell...
...months, compared to $7.329,631 in the same period a year ago. Wall Streeters are just as optimistic; they figure that if Romney can keep up the hot pace and sell 325,000 cars in the whole year, American Motors will net upwards of $14 a share before taxes. Rambler is not only doing well in the U.S.; it is also expanding its share of the export market. While total U.S. exports slid 16% this year, Rambler's climbed...
Basic Transportation. The success of the Rambler is not luck but the result of a ten-year-old program. After World War II, the late George Mason, then company president, concluded from market surveys that the U.S. was ready to return to "basic transportation" and a smaller, compact car. While other U.S. cars became costlier and heavier, Mason and his successor, Romney, introduced the first Rambler in 1950, drove it into the field, where the only competition was foreign. To cut costs, Romney consolidated field organization, factories and production, kept model changes at a minimum. He pushed Rambler...