Word: rambler
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Dates: during 1950-1959
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...testimony to the ruggedness of the small cars, there were no mechanical breakdowns. But the race was hard on the standard tires, particularly those on Chevy's five Corvairs, which had to slow down to make sure that they would finish. At the final flag, American Motors' Rambler was out in front averaging 55.5 m.p.h., with a Volkswagen second. A pair of Ford Falcons drove off with third and fourth, and two Corvairs had to settle for sixth and seventh...
...public has also taken a fancy to the new '60 big-car models; October's total of 526,737 units topped any October in history, including record 1955. Chevy, Ford, Pontiac, Oldsmobile and Cadillac reported their best October in history; Rambler (up 21.5% over last year), Dodge (up 57%), Buick (up 72%), Mercury (up 99%) and Lincoln (up 100%) were off with a roar. But with plants shut down around the U.S. and better than 206,000 auto workers laid off because of the steel strike, industry production volume dwindled to 67,195 cars last week, about...
Fins & Tail Gates. The new 1960 models continued to pour into the nation's showrooms. American Motors rolled out the new Rambler American, followed this week by the Rambler Ambassador. For the first time, the 100-in.-wheelbase American will be offered in a four-door model. At a factory list price of $1,720, it will be the lowest-priced four-door car built in the U.S., $83 below Ford's four-door Falcon. The larger Rambler Ambassador also offers a new five-door station wagon, in which the fifth door replaces the tail gate...
...should like, especially that they liked bigger, chrome-decorated cars. Detroit guesses that the compacts will appeal particularly to people on tight budgets. But it is not certain, since consumers no longer buy cars to match their pocketbooks. Most buyers of the low-cost foreign cars and of the Rambler and Lark come from higher-income brackets...
American Motors' President George Romney, whose hot-selling Ramblers sped the entry of the Big Three into the compact race and now hold a commanding lead, argues that the big companies will be in trouble from the moment they jump into the smaller-car field. But not Rambler. "We will make and sell more than 500,000 Rambler '60s." Studebaker-Packard also expects a lift for Lark, up about a third to 200,000 sales. "Of one thing I'm certain," says Romney, "the one who is not going to be hurt is the customer...