Word: rambler
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Dates: during 1960-1969
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...been amended 67 times, runs nearly three times as long as the federal Constitution and, Romney argues, acts as a drag on Michigan's progress. It was the fight for a new constitution that brought Romney from automaking to politics. Having started the compact-car revolution with the Rambler, Romney in 1959 sparked Michigan's constitutional convention (called Con-Con for short). In the midst of the Con-Con struggle, he declared that he was going to run for Governor. Romney proceeded to build his gubernatorial campaign around Con-Con, and when he won, his victory seemed...
...Rambler blitz cooled off the defending NCAA champs who connected on only two field goals in the last 14 minutes of regulation play. With four seconds to go, Loyola's All-American Jerry Harkness pumped in a jump shot that knotted the score at 54-54 and sent the contest into overtime...
...City, marched up and down Washington Avenue, stopped off at a garment factory to shake the hands of the women workers, got back into his plane to head for a round of electioneering in Port Huron. In that city, he slid behind the wheel of a new Rambler and chauffeured a 75-year-old spinster to the polls. On the way, Salesman Romney asked his passenger if she had ever before been in a Rambler. "No," said she with a twinkle, "but I've done quite a bit of rambling in my life...
...Power. George Romney had experience in the business of change. Back in the '50s, while the Big Three auto companies patiently explained that the U.S. could not market a small family car to compete with European imports. American Motors President Romney led a lone revolution, put over the Rambler with such success that it revitalized his foundering company and forced the automotive giants of Detroit to bring out their own compacts. Romney sold the idea-and he is a super salesman. He went out on the road in a crusade against the "gas-guzzling dinosaurs...
...from Squaresville. The company's 1963 line marks a brave attempt to change young minds. What Romney did for the Rambler was to build a loyal following to whom its unchanging, old-fashioned looks seemed a comfortable complement to economy and leonine performance. But he and others at AMC began to worry that this philosophy appealed almost exclusively to the 40-and-over age group, and that most younger buyers thought the Rambler was from Squaresville...