Word: rambler
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Dates: during 1960-1969
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...still American Motors' Rambler, with almost 30% of compact sales. But Ford's Falcon is coming up fast. In the seven weeks from...
...production schedules on their standard cars to step up production of compacts, and American Motors added a third shift, is producing round the clock. The shortage of compacts is slowly beginning to ease, but many dealers are still crying for more compacts, especially on the West and East coasts. Rambler led the January compact-sales parade with 35,000 cars, followed by Ford's Falcon (32,000), Chevrolet's Corvair (19,000), Studebak-er's Lark (9,100) and Chrysler's Valiant (8,200). In overall sales, Chevrolet pulled ahead of the field with...
...push output to a January record of 691,400 cars. Ford's Falcon has already nudged into third place in production (topped only by Chevrolet and the big Ford), grabbed some 30% of the compact market with sales of 100,000. It is rapidly approaching the well-established Rambler, which holds first place in compact sales with 112,700 to date. Production of both Chevy's Corvair and Chrysler's Valiant is still being stepped...
Another big cause of the industry's cheerfulness was the hearty welcome given to compact cars. American Motors in 1959 turned out 401.440 Ramblers, an 87% gain over 1958, thereby lifting the Rambler from seventh to fourth place, barely a bumper behind Plymouth. If Plymouth's output of 19,726 Valiants is excluded, the Rambler actually was the third largest selling car in 1959. Next year, predicts Romney, compact and small cars will account for 2,340,000 sales, of which more than 500,000 will be Ramblers. To step up production. American will hire 7,000 more...
...Rambler...