Word: rambler
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Dates: during 1960-1969
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Quiet Touches. The new Rolls, called the Silver Shadow, has been changed in other respects. Somehow, the designers have been able to increase the interior room while decreasing the outer dimensions. The car is built in the latest "monocoque" principle-already used in the Jaguar and the Rambler-which combines the chassis and body into a single unit of construction. It also incorporates a number of engineering advances that have long been standard on some lower-priced cars, including independent suspension for all four wheels, power steering and hydraulic disk brakes-to which Rolls added its own quiet touch...
...decade ago. Detroit has junked the economy image because it failed in model year '65. Despite record sales of 8,800,000 cars, there were drop-offs in Ford's Falcon and Fairlane, G.M.'s Chevy II, Chrysler's Valiant and American Motors' Rambler...
...standing up against the company. They have strongly opposed American Motors' efforts to impose work standards similar to those in other auto plants, have been particularly unhappy about a recent rash of short work weeks. American's easygoing work standards, which help make labor costs per Rambler higher than for competitors' cars, are a hangover from the days of George Romney, who let labor have its way as long as it did not impede the production of fast-selling cars. Now that American Motors' sales and profits are down, however, the company can no longer afford...
...family." U.S. Rubber promotes its Royal golf ball by picturing it with four better-known balls and the headline, "The five leading golf balls: only one is registered." This fall American Motors will specifically name competing cars in its new ad campaign as a way of pointing up Rambler features. Many more advertisers that do not name their rivals in so many words still make it unmistakable where the com petition is. When Avis calls itself No. 2, readers know at once that Hertz is No. 1. "There are only two well-known color films in America," begins General Aniline...
These new features will also be added attractions for foreigners, who seem to like the Rambler. Foreign sales of Ramblers rose to a record 37,580 units during the first six months of the fiscal year. Anxious to tap the other side of that market, Abernethy hopes that the restyled cars will be equally attractive to U.S. customers who have been buying imports, plans to pit the compact American directly against small, imported cars...