Word: rambler
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...lost $75.8 million in fiscal 1967. And development of the Amitron has a way to go. The car rolled out last week was a prototype with no power plant. First road tests of the power plant will come next year, when the system will be installed in an ordinary Rambler American. Nevertheless, Chapin figures that if all goes well, the electric car could be produced in five years...
...folks," and he knows on which side his cornbread is buttered. He lives alone in a sixroom house in unchic Studio City with a swimming pool that, by Hollywood standards, is little more than a glorified bathtub. No dual-exhaust Belchfire sports car for him; his speed is a Rambler station wagon. He leaves the wheeling and dealing to his manager, Dick Linke, a Hollywood slicker who limits Nabors to a weekly allowance of $75, pours the rest of his money into California real estate. Most recent acquisitions: a 160-acre farm near Palm Springs...
...theft rate. No matter how the American Motors campaign goes over, however, there are hopes that some of the company's cars will sell well. Based on optimism expressed by its dealers, A.M.C. last week announced that it will increase production of '68 Javelins and Rambler Americans...
...cutting prices last February, the company got some extra sales push out of its slow-moving Rambler American economy line. It decided to scrap its ill-conceived Marlin fastback effective with the 1968 model-year, meanwhile cut back production on all '67 models to make sure that it would not be stuck with unsold cars. "Since January," says Luneburg, "we've operated at about halftime. I've never seen it before-and I never want to again...
Today, the convertible is on the wane. Thunderbird and Cadillac Eldorado convertibles were quietly dropped last fall for lack of buyer interest. American Motors is dropping them next year from its Rambler and Ambassador lines, and Ford is ending its Lincoln Continental convertible line. In 1963, convertibles accounted for 6.6% of all new cars sold. For 1966, less than 5% were convertibles...