Word: rambler
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
...Hall was a line of four U.S.-made compact cars and four small imports-with a wide space in the middle. Pointing at the gap, American Motors Chairman Roy D. Chapin Jr. proclaimed: "The center of this market has been unoccupied-until today!" On that cue, a shiny new Rambler American burst through a paper partition. It carried a new, low price tag, which, said Chapin, would make it a "total value superior to the imports and superior in both price and range of choice" to U.S. compacts...
Chapin aims to double Rambler sales to 140,000 cars this year, recapture at least 10% of the compact market it once dominated. His main ammunition: price cuts of from $154 to $234. The $2,073 two-door Rambler sedan will now go for $1,839, which is well under its closest U.S. competitor, the $2,117 Chrysler Valiant, and only $200 more than the Volkswagen...
...their race with ruin, the new bosses of American Motors Corp. last week decided to rev up their smallest and-nowadays-least popular car: the compact Rambler American. "Between the small imports and the nearest U.S.-built models, no American car is reaching out to the consumer," said Roy D. Chapin Jr., who became A.M.C. chairman only four weeks ago. "The Rambler is going to be driven right into the center of this...
...promoting the low-priced ($2,073) Rambler-along with a separate $300,000 splash of ads plugging the company's size and zest-American was obviously trying to regain the image of its halcyon days. Back in the '50s, then-President George Romney captured most of the U.S. market for compacts with his hoots at larger models as "gas-guzzling dinosaurs." Though American followed along with other models (Ambassador, Marlin) when car buyers' taste returned to the larger size, and even stretched the length and breadth of some Ramblers, its share of U.S. auto sales steadily slipped...
Despite misfortunes Chapin managed to sound optimistic. A.M.C. has not only pared costs by $27 million a year but has restocked executive ranks. More product changes are under way, and there are plans to put the Rambler into racing-to bolster its sporty image. "There is no time to spare," said Chapin, "but we believe there is time enough...