Word: rambler
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...Femme Fatale. That way, Abernethy is convinced, is to change the company's image. American has set out to strip the Rambler of the stodgy, maiden-aunt, economy image nurtured during George Romney's reign, and to surround it with the sporty accouterments and glamour that sell autos. Restyled Ramblers have already lost their boxy lines and blossomed forth in hard-tops and convertibles, with bucket seats, floor-mounted gearshifts and even a big, 8-cylinder engine that is definitely not economical. The fastback Marlin, introduced last March, is as sporty a car as Detroit manufactures today...
Highly Volatile. Early last week in Montreal, Michelle Duclos loaded the trunk of her white 1961 Rambler with a brown cardboard box full of dynamite -each stick wrapped in pages of a French-language newspaper. The New Yorkers almost certainly could have purchased or stolen their dynamite closer to home, but getting it from Quebec terrorists added to the internationalism...
...market. Sales at American Motors, the compact company that has failed to share in Detroit's prosperity, were down 14%. Despite its plight, American is looking toward the new model year with just as much anticipation as its bigger brothers. In March it plans to introduce a fastback Rambler called the Marlin, hoping that it will serve as good bait for the customers who got away...
...HORACE) C. (for CLIFFORD) WESTERMANN, 42, is a Los Angeles-born rambler who usually turns out carpenter's daydreams consisting of mirrors and precision mitering. His work at the Whitney is a drum-shaped totem of wall-to-wall carpeting. Says he: "I don't know why I named it The Plush. If I liked analysis, I'd be a writer...
Pale Blue Filler. Up in the broadcast booth, he was indeed some rambler, take it from Berra. He could not resist telling TV fans in his cornpone drawl every last detail of what they could see for themselves. Moreover, with a journalist's eye for firsts and a statistician's mania for the minutiae of baseball, he was fond of confiding to his listeners that, say, the bunt that had just been witnessed was the first ever laid down by a left-handed rightfielder in an August night game with two men on base...