Word: rambler
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...City, marched up and down Washington Avenue, stopped off at a garment factory to shake the hands of the women workers, got back into his plane to head for a round of electioneering in Port Huron. In that city, he slid behind the wheel of a new Rambler and chauffeured a 75-year-old spinster to the polls. On the way, Salesman Romney asked his passenger if she had ever before been in a Rambler. "No," said she with a twinkle, "but I've done quite a bit of rambling in my life...
...Power. George Romney had experience in the business of change. Back in the '50s, while the Big Three auto companies patiently explained that the U.S. could not market a small family car to compete with European imports. American Motors President Romney led a lone revolution, put over the Rambler with such success that it revitalized his foundering company and forced the automotive giants of Detroit to bring out their own compacts. Romney sold the idea-and he is a super salesman. He went out on the road in a crusade against the "gas-guzzling dinosaurs...
...from Squaresville. The company's 1963 line marks a brave attempt to change young minds. What Romney did for the Rambler was to build a loyal following to whom its unchanging, old-fashioned looks seemed a comfortable complement to economy and leonine performance. But he and others at AMC began to worry that this philosophy appealed almost exclusively to the 40-and-over age group, and that most younger buyers thought the Rambler was from Squaresville...
...completely redesign the PLYMOUTH and DODGE, they do look different from the '625, and the main change is a flat roof on each that closely resembles the top deck of Ford's racy Thunderbird. The compact VALIANT is chunkier than in '62 (and looks more like Rambler's successful American); and Dodge's compact LANCER, instead of being a look-alike to the Valiant, is more mas sive. In a confusing name switch, the Lancer has been renamed DART, and last year's Dart is called DODGE...
...expected to be zinging along at an annual rate of better than $565 billion by June, rose only $7 billion in the second quarter to a disappointing $552 billion. Only in Detroit did the prospects look continuingly bright: although auto sales were unseasonably low in June, Ford, Chevrolet and Rambler all reported uncommonly high sales for the first ten days of July...