Word: rambler
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...Chief Lee lacocca. 37, face a vexing problem: their new intermediate-sized Fairlane is off to a fast start, but it seems to be stealing sales from the Falcon and lower-priced Galaxy. Falcon, the No. 1 compact in 1960 and 1961, is being outsold by American Motors' Rambler this year. Over at American, new President Roy Abernethy is optimistic because his sales are at a record for this time of year, although the company's market share has slid...
...Rambler Maker George Romney is a fresh face to challenge Democratic Governor John Swainson in Michigan...
Hottest news was Ford's decision to introduce the U.S.'s first "compact compact," a 99-in. wheelbase car called the Cardinal. Designed to capture a chunk of the market now held by the Rambler American and such utility imports as the Volkswagen, the Cardinal will be produced, starting in July, at the same Louisville plant that made the ill-fated Edsel. To cut labor costs, Ford will have some Cardinal parts-including the engine, transmission and differential-machined in Germany and shipped to Louisville for assembly. Ford's German and British subsidiaries will manufacture local variants...
...just couldn't afford to refuse." A.M.C. earnings fell from $48 million in 1960 to $23.6 million last year as spending on production facilities and merchandising was hiked to meet stiffening competition from Big3 compacts. Wall Street analysts are generally bearish about prospects for continued A.M.C. growth. Rambler, they reason, has lost its "uniqueness," and American taste is trending back from the compact toward larger cars. "A.M.C. will have to restyle and shift gears completely," predicted one Wall Streeter...
...Bloomfield Hills, a Detroit suburb. Because of the many irons he has in the fire, Romney has little time to spend with his attractive family (the Romneys have four children, five grandchildren). To catch up on sleep, he often catnaps in the fold-back bed of his chauffeur-driven Rambler as he spins around Michigan on a round of speeches and meetings...