Word: rambler
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Consumers jamming department store aisles contributed to a post-Christmas buying surge that pushed sales 8% over a year ago. As last-quarter auto statistics flowed into head offices, Chevrolet, Cadillac, Rambler and Chrysler last week found that they had achieved alltime highs. And Ward's Automotive Reports predicted that production in January would be the best in two years. U.S. Steel's Roger Blough foresaw the steel industry entering 1962 on what he called "the strongest order and production note in two years." During January steel mills will be at 85% of capacity (v. 50% a year...
...corporations should move into foreign markets unobtrusively in cooperation with local businessmen. True to his credo, Romney will now enter the Common Market in a cooperative deal that requires no capital investment by him. Beginning next month, France's government-owned Renault auto company will start building the Rambler Classic in its Belgian plant. Major parts will be shipped from A.M.C.'s U.S. plants, but the Common Market car will have more subdued, European-style trim and will be dubbed "Rambler by Renault...
Fortnight ago, the outraged Romney could stand no more. Like a football coach behind by two touchdowns at halftime, he stormed up before several hundred Milwaukee workers waving a fistful of unfilled Rambler orders and threatening "a Milwaukee tragedy" if production did not improve fast. "Our 1962 opportunity is collapsing because we can't get bodies built here," he raged. Most of his audience (who disapprove the antics of the few) applauded, but the offending workers, who had heard the same lecture from local executives, just snickered...
...good only for maiden aunts. Knudsen ripped off Pontiac's traditional chrome streaks, pepped up its engine and gave it gimmick features ("wide track." split grille). Result: while other medium-priced cars continued to slide, Pontiac jumped from sixth place in sales into a fight with Rambler for third. Knudsen's move to Chevy will give G.M. kingmakers a chance to measure him with the same yardstick they held up to Cole...
...gravity, prices are falling while the economy as a whole is rising. Last week U.S. producers posted price cuts in industries ranging from autos to nonferrous metals, scrap to gasoline (see following story). Chrysler Corp.'s low-and middle-priced 19625 bowed with reductions averaging 2%; Chevy, Falcon, Rambler and other major models also rolled in with lower tags. The Labor Department's Consumer Price Index, which has risen barely 2½% in the past two years, showed its usual slight August decline (to 128% of the 1947-49 average) as harvest fruits and vegetables loaded the market...