Word: rambler
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Sharp competition from other compacts stalled the fast advance of Rambler. Though the restyled little American skipped from 1.7% of the market to 2.1%, the bigger Classic dropped from 4.2% to 3-6%. Rambler plans no major style changes...
...year's fast pace. To keep up with the rising sales of compacts, automakers devoted 35% of car production to them-the highest percentage yet. Two new cars joined Detroit's bucket-seat brigade of compacts: Oldsmobile's F85 Cutlass and American Motors' Custom 400 Rambler American. The II compacts now are available in 97 models...
...buyers during a four-month period for every 10% increase in sales over the preceding year, sales shot up, finished 15.9% over December 1959. Last week American Motors began sending out $25 bonds to 34,971 car buyers. Among the recipients: General Motors Corp., which had purchased one Rambler, presumably for testing purposes. To G.M. also went something else from Romney-an apology. When he announced his rebate offer, he criticized G.M. and Ford for expanding overseas, thereby cutting jobs in the U.S. G.M. angrily told Romney he was all wrong, that U.S. jobs had not suffered. Last week Romney...
...compact convertible at its 1961 auto preview last week, President George Romney announced another innovation that rattled the U.S. auto industry. In a direct challenge to one of Detroit's most hallowed traditions, American Motors will make no more annual model changes in its hot-selling (26% of Rambler sales) Rambler American, which has been restyled for 1961. Romney, also promised no ''abrupt or whimsical" changes in other models...
...longer. Result: auto volume is "geared more closely to scrappage rates, population increases and the growth of the economy as a whole." The prophet of the compact car, Romney also predicted that in the 1961 model year, compacts will account for half of all new car sales - and that Rambler's 1961 sales will jump more than 26%. "The era of the dinosaur* in the auto business is drawing to a close," he said, and so is "unbelievable waste and ostentation in the most important and most conspicuous product of our economy." To Crusader Romney, the shift meant...