Word: rambler
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Sales of compacts are moving up so well that makers are preparing to broaden their compact lines. At least two more compact convertibles, joining Studebaker's Lark convertible, will appear in the 1961 compact lines. American Motors will bring out a 100-in. Rambler convertible with a factory list price of $2,000 and a body redesigned to give a sporty appearance...
...American Motors' Rambler set a new record for any month with sales of 47,256, up 27% from March, 19% from April...
Valiant, after starting later and well behind, is beginning to roll; last week's production of 7,000 units edged Chevrolet's Corvair out of third place behind Ford's Falcon and American Motors' Rambler. This fall, announced Colbert, Chrysler will market another compact, the Lancer, as a somewhat larger stablemate for the Valiant. It will have a 30°-inclined, six-cylinder engine turning up 101 h.p., and a price tag just a bit more than the Valiant's factory list price...
...solid gain by Ford and Chevrolet (TIME, April 11 Dodge reported that March was its best month since 1952 and that sales for the model year so far are up 129%. Plymouth's 37% sales hike over last year made its first quarter the best since 1957, and Rambler set an alltime March and first-quarter record with a 37% sales gain over last year's record first quarter. Pontiac reported its best first quarter in four years, with sales running 5% above last year. Nevertheless, the industry cut back production because of the huge stocks of cars...
...CANADIAN RAMBLER PLANT will be built by American Motors in Toronto. Plant will employ 700, turn out 10,000 Ramblers in 1961. Number of Ramblers sold in Canada last year: 8,613, an 84% jump over...