Word: rambler
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COMPACT-CAR SALES lead is held by Ford Motor Co.'s Falcon, which since Jan. 1 has sold 80,433 models v. 72,113 for American Motors' Rambler...
...still American Motors' Rambler, with almost 30% of compact sales. But Ford's Falcon is coming up fast. In the seven weeks from...
...Falcon outsold the Rambler 59,000 to 53,000 (Corvair sales: 29,400), although American Motors is still stepping up production to match orders. The Falcon's appeal is economy. Last week Ford discontinued its 128-h.p. engine, which it had offered as optional equipment to compete with the Corvair and Valiant (TiME, Feb. 1). Ford dealers had found few takers for the souped-up engine; compact buyers want economy, not pickup...
...Rambler...
...production schedules on their standard cars to step up production of compacts, and American Motors added a third shift, is producing round the clock. The shortage of compacts is slowly beginning to ease, but many dealers are still crying for more compacts, especially on the West and East coasts. Rambler led the January compact-sales parade with 35,000 cars, followed by Ford's Falcon (32,000), Chevrolet's Corvair (19,000), Studebak-er's Lark (9,100) and Chrysler's Valiant (8,200). In overall sales, Chevrolet pulled ahead of the field with...