Word: rambler
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Fins & Tail Gates. The new 1960 models continued to pour into the nation's showrooms. American Motors rolled out the new Rambler American, followed this week by the Rambler Ambassador. For the first time, the 100-in.-wheelbase American will be offered in a four-door model. At a factory list price of $1,720, it will be the lowest-priced four-door car built in the U.S., $83 below Ford's four-door Falcon. The larger Rambler Ambassador also offers a new five-door station wagon, in which the fifth door replaces the tail gate...
...industry to within a bumper's reach of a 7,000,000-car year, the second biggest (first: 1955) in U.S. history. "A market of this size," says Cole, "should see sales of 300,000 Corvairs, 250,000 Falcons, 150,000 Valiants, 400,000 Studebaker Larks and American Ramblers, not counting bigger Rambler Ambassadors...
...should like, especially that they liked bigger, chrome-decorated cars. Detroit guesses that the compacts will appeal particularly to people on tight budgets. But it is not certain, since consumers no longer buy cars to match their pocketbooks. Most buyers of the low-cost foreign cars and of the Rambler and Lark come from higher-income brackets...
American Motors' President George Romney, whose hot-selling Ramblers sped the entry of the Big Three into the compact race and now hold a commanding lead, argues that the big companies will be in trouble from the moment they jump into the smaller-car field. But not Rambler. "We will make and sell more than 500,000 Rambler '60s." Studebaker-Packard also expects a lift for Lark, up about a third to 200,000 sales. "Of one thing I'm certain," says Romney, "the one who is not going to be hurt is the customer...
...Moran is a world-renowned rambler...