Word: rambler
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...young man in Washington, D.C., American Motors' President George Romney showed up at a costume party as a knight, accompanied by a fair young maiden whose hand he had just won (see cut). The choice of dress was symbolic. Later, Romney rode forth to battle, astride his trusty Rambler to engage what he considered the modern U.S. dragon: the dinosaur-like big car. For a while, Detroit regarded him as a mere windmill tilter. But as Romney began to smite the dinosaur hip and thigh, TIME chronicled his success round by round, carefully reported the rise of the small...
Then Romney pauses dramatically, juts his formidable jaw. "Who," he challenges, "wants to have a gas-guzzling dinosaur in his garage?" In the silence that follows, Romney races on to introduce the creature he would most like to see replace the dinosaur: American Motors' compact little Rambler...
...Ladies. With inexhaustible energy Romney last year traveled 70,000 miles across the U.S. to preach his message, sometimes sleeping and eating in his Rambler. He wears an alarm wrist watch to remind himself when to stop talking, but no one can remember a time when he ever heeded it. He likes to get up before women's clubs, fix the ladies accusingly with his blue-grey eyes. "Ladies," he says, wagging his finger at them, "why do you drive such big cars? You don't need a monster to go to the drugstore for a package...
Such activity brought I-told-you-so nods at American Motors, which has climbed into fifth place in sales with its compact Rambler. American Motors betrayed no concern about the Big Three's entrance into its field. Said President George Romney: "We expect the Big Three to follow Rambler into the field of compact cars for the simple reason that this is the real growth part of the market. If they do, compact-car sales should reach an annual rate of 3,000,000 units by 1963. The upheaval that is in evidence in the automobile market...
...Rambler...