Word: rambler
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...little Nash Rambler was following...
...Rambler pulled alongside...
With an added push from the nation's No. 4 pop song, American Motors' "little Nash Rambler" was in high gear last week and setting new records. November production hit a new high of 26,782 cars. For the first two months of its fiscal year (October and November), Rambler almost doubled its last year's production. It accounted for 9.2% of U.S. auto sales in October and is still pushing up speed. Rambler's freewheeling President George Romney scheduled 34,000 cars for December and 32,000 for January. He not only expects to sell...
...many, and Plymouth is up 16%. But there are still not enough cars to meet demand and get a true picture of the market. Last week, to make matters worse, a five-day walkout of white-collar workers at Chrysler Corp. forced a 63% slash in output, and Rambler stopped production after the Budd plant at Gary, Ind., makers of Rambler underbodies, went on strike...
Studebaker-Packard's new small car, the Lark, also made pricing news. Its price was set lower than the list prices of the Big Three and in some cases below American Motors' hot-selling Rambler. The Lark begins at $1,756 for a two-door, six-cylinder model, ranges to $2,362 for an eight-cylinder station wagon. Its four-door six carries a list price of $1,821 v. $1,918 for the cheapest four-door Rambler, but most of its two-door models run slightly above Rambler's two-door Rambler American series...