Word: rambler
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SMALL-CAR MARKET is growing so fast (TIME, July 15) that American Motors Corp. will bring back economy-sized (six-cylinder engine, 100-in. wheel base) Rambler in 1958 after four-year lapse. New car will be stablemate for company's more luxurious (108-in. wheel base) Rambler, whose sales so far in 1957 are 35% ahead of last year...
...Price Class. Ford Fairlane 500 "6," 22.2534 m.p.g., 52.5181 t.m.p.g.; Chevrolet Bel Air "8," 21.2636 m.p.g., 49-4378 t.m.p.g.; Chevrolet Bel Air "6," 21.4948 m.p.g., 49.0080 t.m.p.g.; Rambler Rebel "8," 21.6214 m.p.g., 47.8914 t.m.p.g.; Ford Fairlane 500 "8," 19.1567 m-p-g-, 45-4013 t.m.p.g...
...last ten days, Ford up 15%, Oldsmobile up 10%. March sales of lagging General Motors were the best since last fall and 21% better than G.M.'s own sales experts had predicted. Even hard-pressed American Motors was able to announce a 30.5% rise in sales of its Rambler...
...will keep on buying more stock, "based on Mr. Romney's confidence that A.M.C. will be operating profitably in early 1958." Wolfson committed himself to vote for Romney at the annual meeting next February, even sent Romney home with a personal Wolfson order for one Nash Rambler Rebel...
Romney, in turn, scotched reports that Wolfson wants A.M.C. to drop its big-car lines, sell off its Rambler line to Chrysler. Instead, he emphasized, A.M.C. will go ahead with tooling and bring out a complete line of new designs for 1958. In addition, A.M.C. will "pursue a dynamic program of acquisition and further diversification," with the help of Wolfson, an expert in acquisitions...