Word: rambler
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...division, he can probably count on help from Sol A. Dann, a Detroit attorney who leads a dissident stockholders' group, has been in touch with Wolfson and says their programs for the company are similar. But Romney believes fervently in the future of the small car, thinks his Rambler and its British-manufactured Metropolitan (sales of both are up so far this year) will be the salvation of the ailing company. Said Romney: "I would be opposed to discontinuance of our automotive activities...
...Nash Rambler showroom, salesmen quickly took customers into their confidence: "Wanna see a beaut? This one here goes for twenty-seven seventy-nine." Pointing out an auto wtih a color scheme that included beige and a muddy violet, the dealer said, "I call this one brown monotone, you see, 'cause it's all different shades of brown." In response to a question on the number of miles per gallon the little Nash Metropolitan got, he admitted, "Actually you get 34 miles to the gallon. They claim a little more...
...places in a 38-car field. In acceleration Chevies got up to 85.006 m.p.h., took the first 18 places ahead of a lone Ford. In the Class Four flying mile, Chevies reached 102.157 m.p.h. and finished one-two-three. Only in Class Four acceleration were they upset. A Nash Rambler was timed in 71.785 m.p.h. But Chevrolet finished in the next six places...
Sales Increase Ahead. On the whole, the news was not all black. Kelvinator refrigerator sales rose 8.5% in 1956 v. an all-industry slide of 11%. The Rambler, on which Romney is betting heavily, has sold well through the first four months of fiscal 1957, when sales rose 40.8% to a record 23,183. To turn a profit, said Vice President Roy D. Chapin Jr., "a reasonable increase in sales is all we need. We believe we can see that increase coming if we hold fast to our objectives...
...unveiled at Manhattan's National Auto Show this week. Among them: Cadillac's Eldorado Brougham (price: about $12,000, with production held to 1,000 a year); Pontiac's Bonneville sports convertible with fuel injection (production limited to 2,000 in first year); Nash's Rambler Rebel, due this spring, has 255 h.p., optional fuel injection; Mercury's $3,500 Turnpike Cruiser...