Word: rambler
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...boss of the biggest independant automaker, American Motors' President George Romney believes that that only way to compete with the Big Three is to make a car that they do not have. That car: the Rambler. Due in Nash and Hudson dealers' showrooms this week is the completely redesigned 1956 Rambler, with lower body lines, a 108-in. wheelbase (v. about 115 in. for Ford and Chevvy), and a bigger engine (120 h.p. v. 90 h.p. last year) that will still get as much as 30 miles a gallon. Tok make the Rambler distinctive, as well as stronger...
...Rambler, Romney is virtually staking the future of American Motors. He has already put $21 million into retooling for the '56 models (64% of the years' budget for improving company products), therby boosted production capacity 60% to 800 cars daily. In '56, three-fifths of all the cars American rolls off the assembly lines will be Ramblers...
...will go over. Romney stands unshaken. He has crusaded against the "big, gas-guzzling dinosaurs," even though he admits: "We make them too." In fact, Hudson production for 1955 rose 30% to an estimated 24,700, and Nash 46% to about 43,300. But the big seller is the Rambler. Sales jumped 161% to 87,600 cars. One good sign that it is fast catching on is its average resale price, which topped the other low-priced cars all last spring and summer. Next year Romney hopes to boost Rambler sales to 150,000, its share of the market from...
...Byers Peak Ranch (altitude: 8,600 ft.), Ike found that some changes had been made since his last visit. Near the rustic cabin where the President had roughed it in previous years, Host Nielsen had built a comfortable new prefabricated rambler with an ultramodern electric kitchen calculated to delight an old K.P. like Ike. St. Louis Creek had been deepened in spots for better fishing, and freshly stocked with trout, and a new, one-acre pond near the house was leaping with 412 hungry rainbow trout which Nielsen had thoughtfully dumped in a week before at a cost...
...RAMBLER, which American Motors announced would be the "basic volume car" for both Hudson and Nash this year, looks little different from last year's models except for a new wafflelike grille. Most of the changes are mechanical, including a more rigid body frame, larger front-wheel cutouts for easier turning, and a wider front suspension for greater road stability. Prices have been cut to make it "competitive" with the cheapest Fords, Chevrolets and Plymouths...