Word: ramblers
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...American Motors Corp., makers of Rambler cars and Kelvinator refrigerators, announced that it is taking on a new category of specialists: ten top clergymen (five Protestants, three Roman Catholics, two Jews) to advise on the "ethical aspects" of the company's 1958 contract negotiations with the United Automobile Workers union...
...models cut into its 1958 sales (although the industry as a whole had whittled '57 stocks to a manageable 240,000). Plymouth sales were just fair, Dodge and De-Soto slow, but Chrysler and Imperial were up. Percentagewise, best gains were made by American Motors. Sales of its Rambler in November's first 20 days climbed...
...RAMBLER SALES BOOM is pulling American Motors Corp. into the black and easing its self-admitted doubts of survival (TIME, Sept. 23). Sales for first ten months of 1957 hit 77,318, topping all of 1955 and 1956, and deliveries in October-first month of the 1958 series-ran 78% above deliveries of all Ramblers in October...
Buttons & Fins. In the small-car field, American will bolster its successful line of British-made Metropolitans (sales through August: 8,354, up 78% from last year) by reviving the economy-sized (100-in. wheelbase) Rambler that was dropped in 1955. American will also face lift its regular 108-in. Rambler, give it canted tailfins, a flat roofline, pushbutton transmission and a slight horsepower boost to 215 h.p. in the V-8 model. In the low-medium price bracket. American will produce a third, 117-in. -wheelbase Rambler Ambassador to replace its defunct Nash and Hudson, will give it racier...
from $1,875 for the small Rambler (up $80) to $2,862 for the new Ambassador station wagon...