Word: rambo
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Dates: during 1980-1989
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...scheduled to start its luxury runs from Bangkok to Singapore in less than two years. As fast as Thailand has come to Hollywood (there are scores of Thai restaurants on Melrose Avenue alone), Hollywood has come to Thailand (shooting across the political spectrum, from The Killing Fields to Rambo III). So giddy is the world's romance with the smiling kingdom, in fact, that some people fear the country could lose itself in the lights, or turn into a synthetic version of itself...
...will never be mistaken for John Rambo, but Michael Dukakis, clad in an Army helmet and clutching a machine gun, tried to look like the militarist he isn't at a General Dynamics plant outside Detroit last week. It was difficult to tell whether the queasy expression came from his bumpy ride in an M1 tank or his disdain for hokey photo ops. But he was ready to sacrifice dignity in the service of his theme. The message: Dukakis is tough on defense...
...another, ducked the war in Viet Nam. Others include such Reagan Administration foreign policy hard-liners as Elliott Abrams and Richard Perle, Commentator Patrick Buchanan, and even Sylvester Stallone (who taught at a girls' school in Switzerland while the Commies were being beastly to his fantasy alter ego John Rambo). A similar Quayle-like controversy also surrounds the Rev. Pat Robertson, whose father, a Senator, may have helped him avoid combat in Korea...
Good, bad or indifferent, megabangs are beginning to cost megabucks. Reportedly, each of these films costs well over $30 million, with De Niro and Willis pulling in about $5 million a head. And in a season in which Schwarzenegger's Red Heat and Sylvester Stallone's pricey Rambo III are having trouble reaching profit, scholars of the bottom line are wondering if the action-adventure genre has a future. Possibly not, if people keep putting their money into more noise and bigger flames. But a performance like De Niro's, in a well-made entertainment like Midnight Run, is cheap...
There are, to be sure, reasons to dream. One is the burgeoning Hispanic audience: young, urban moviegoers who prefer American action-adventures to the low-budget Mexican films traditionally shown in Latino theaters. Now Hollywood is catering to this bloc by offering Spanish-subtitled prints of Rambo III and ) Red Heat, and the grosses for those theaters have sizzled. "The studios have re-evaluated their outdated perception of the 'ethnic' audience," says Columbia Pictures Executive Katherine Moore. "We now realize that Hispanics aren't a segregated group that attends only films that relate to them. They're a permanent part...