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Whichever box wins, advertisers are hatching ways to fight rampant ad zapping. One solution: make spots more entertaining, as research shows that even PVR users are likely to watch a commercial they find amusing. Advertisers aim to exploit data about which shows and spots viewers are skipping and which they're watching (since the technology can track one's TV habits), and they plan to use that knowledge to send ads, infomercials and special deals targeted to a household's income and interests. TiVo has sent its subscribers promos from Lexus and Best Buy, and this month they will...

Author: /time Magazine | Title: The Ad Zappers | 6/10/2002 | See Source »

Most of the controversy surrounding Eminem's two previous records--The Slim Shady LP and The Marshall Mathers LP--stemmed from his now infamous lyrics threatening to kill his wife and his mother and expressing his rampant homophobia. Charged with being a bad human and a toxic influence, Eminem pleaded not guilty by reason of artistic integrity. He was a guy named Marshall Mathers with a rap alter ego named Eminem, and that alter ego happened to have a lunatic doppelganger of its own named Slim Shady. He was merely playing a role (or three...

Author: /time Magazine | Title: Music: The Three Faces Of Eminem | 6/3/2002 | See Source »

...better security than the civilian agency that oversees warhead disassembly. Of course, better doesn't mean good. In a little-noticed report sent to Congress in February, the National Intelligence Council, an umbrella panel representing U.S. spy agencies, detailed the threat posed by stored Russian nuclear weapons. Poverty is rampant among Russian nuclear-weapons guards, it noted. Many are homeless, and some have conducted hunger strikes because they have not been paid. Guards sometimes abandon their posts, and at one location an alarm system works only half the time. Russia's nuclear security, the report concluded, "may not be sufficient...

Author: /time Magazine | Title: A Risk of Loose Nukes | 5/27/2002 | See Source »

...excesses of the BJP's hard-line supporters in Gujarat, where more than 1,000 Muslims have been killed in a 10-week religious pogrom. Conflict and crisis also allow India to ignore the average Kashmiri's main complaints: the nagging injustice of Indian rule, rigged elections, rampant official corruption, police torture and murders by soldiers. And with the U.S. enthusiastically prosecuting its war on terror in Afghanistan, New Delhi feels the time is right for its own crackdown. In Kashmir, it is: even Kashmiri militants, who desire independence from India, agree that their guest mujahedin are as nasty...

Author: /time Magazine | Title: On the Brink | 5/27/2002 | See Source »

...well as the negotiating process. The PA's civilian infrastructure was funded by tax revenues on Palestinian workers collected by the Israeli government, and by large-scale aid from the European Union and the U.S. Financial accountability has been questionable, too - the EU warned of rampant corruption, and Israel paid a substantial portion of the tax revenues destined for the PA into an account controlled by Arafat personally. Israeli payments to the PA ceased in response to the current intifada...

Author: /time Magazine | Title: Palestinian Reform: A User's Guide | 5/17/2002 | See Source »

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