Word: ranches
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...succeeded in part because consumers identify the man with the brand. His appearance in his own advertisements, his Manhattan duplex, his Colorado ranch, the vintage-car collection, the private jet are all as much an exercise in brand building as they are in high living. This approach has allowed him to expand his vision to market everything from suits to suitcases, sofas to soccer balls. This year he is even marketing extreme sportswear to the Gen X and Gen Y crowd, and older folk who want to feel that young. The Lauren reach includes 26 licensees who sell $4 billion...
...Patty Peterson found Sonora while driving from their Berkeley, Calif., home to Yosemite National Park. Passing through the town over the years, they grew to love the rugged countryside, and they fantasized about retiring there one day. Four years ago, they did just that, buying a four-bedroom ranch-style home...
...described in excruciatingly boring detail in Guralnick's book, giving the reader a fairly good idea of how Elvis must have felt sometimes while engaged in some time-wasting exploit or other. In frustration he turned to such occupations as reading spiritual books, learning karate and running a ranch, but none of it was enough to stop or save him: "he was going to go ahead and slowly kill himself, no matter what I did," Linda Thompson, one of Elvis' girlfriends, noted...
...Behind the Music (Heinrich Smitt) "I was brought up by German expatriates on a ranch in Wyoming. On that ranch was a little studio that we kept in the toolshed . . . there was a lot of equipment, equipment that looked as if it would sever a limb. I spent a lot of my childhood in that studio, with my head in a vise as my poppy beat me with a cattle prod. A lot of the stuff that we produce today in these multi-million dollar studios, with all the fancy equipment, with the vises made of softest velvet, just...
Some of these pooch facilities can get pretty doggone grand. When Robin Schwartz, a program executive for NBC, decided to board her golden retriever at the Paradise Ranch Country Club for Dogs in Sun Valley, Calif., she had to reserve a space two months in advance--and then bring in the pooch for an interview. At the end of his stay, Schwartz's dog received a "report card" detailing his social acumen. (He scored high marks.) "We basically wanted a houselike place for him to stay while we were away for two weeks," says a slightly sheepish Schwartz...