Word: ranching
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Dates: during 1960-1969
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Still equipped with its four-wheel drive, the Jeep appeals to the outdoors-minded (notable Jeepniks: Lyndon Johnson, Hubert Humphrey and Sargent Shriver), who rig it for such chores as plowing snow or use it for wheeling around a ranch. Recently, however, despite frequent refinements and the introduction of the station wagon and light-truck Jeeps, Kaiser's grip on the domestic market has been weakened by a couple of upstart Jeep-style sports models: International Harvester's Scout and Ford's Bronco. Moreover, the profit margin on sales to the military, still a large chunk...
...after day, planes dropped down on the runway of the L.B.J. Ranch...
...beneath the hubbub of business and busyness, an aura of secrecy and uncertainty lay over the Johnson presidency. The President himself had be come so remote and uncommunicative that reporters began calling his stay at the ranch "the long silence" - a silence that was only briefly broken by a press conference at week...
...quieter at this time of year because he is a man who likes to preserve his options, but this year the lid is tighter than ever -probably because the options are fewer and harder to choose among. Last year, Cabinet members and top Administration brass headed straight from their ranch-house sessions to brief reporters on spending plans or to tell the press of the President's thinking on the progress and problems of the year past...
This year, practically all of them left the ranch closemouthed and then secluded themselves back in their Washington offices...