Word: rand
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Dates: during 1980-1989
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...whether he crossed the Pacific on a 747 or the Rio Grande on a compatriot's shoulders, is bristling with old-fashioned ambitions. Each harbors a plan, or at least the rough vision of a better life. More and more head for the new ethnic metropolis. "Los Angeles," says Rand Corporation Demographer Kevin McCarthy, "has become the natural embarkation point to the U.S. There's no-question that it is the new Ellis Island." L.A. has no central processing facility like Ellis Island, or any Pacific Coast Statue of Liberty, no romantic symbol for every country's immigrants. But during...
...delegation of 235 top U.S. business executives returned home from the Soviet Union last week, a little dazed by Russian rhetoric but encouraged by the prospects of doing more business with the Soviets. Executives for Ingersoll-Rand, for example, arrived with a fistful of projects on which the Soviets wanted bids from the big New Jersey equipment maker. Distiller Joseph E. Seagram & Sons of New York struck a deal to sell the Soviets 8,600 cases of liquor for their hotel industry. Along with the booze will go a much needed seminar to teach Moscow's bartenders...
...gerontocrats have blocked. Beyond that, the top priority is to get the country moving, after the sharp economic slowdown that has set in during the past three years. In the next generation's struggle for power, "the domestic economy has to be the major issue," says the Rand Corporation's Thane Gustafson. Careers will be made or broken and alliances concluded or undone over new proposals to revitalize the economy. But change will not come easily. Brezhnev's most unwelcome legacy has been the debacle down on the farm. Says a Soviet journalist: "The new man in the Kremlin will...
...design consultant for IBM products and buildings since 1946, his chance. "Olivetti suddenly became a first-rate example to point to," Noyes said, "a company in which a consistent design program was obviously an integral part of its management policies." With Watson's full support, Noyes and Paul Rand developed the IBM style. (Noyes and Rand also created the distinctive Westinghouse logo...
...approaches of these designers vary as much as the ambitions and the nature of the companies they serve. Some designers go in for elaborate market studies and psychological testing. Says Walter Margulies: "Research is mandatory." On the other hand Rand says, "Surveys and research are a waste of time. When I designed the IBM logo, I just...