Word: randomization
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Dates: during 1960-1969
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...random samplers sometimes have more influence over TV-series casting' than the producers, more editing control than the directors, and more say on the story line than the writers. Considering the crucial nature of their decisions, the sidewalk critics ought to be paid at least as much as the creative geniuses of the network programming departments. Actually, they do their work for free. Their only satisfaction comes from knowing that they, with the programming professionals and the 1,200 Nielsen families whose TV sets are monitored by the ratings service (see following story), share responsibility for the uniformly poor...
LOVE'S BODY by Norman O. Brown. 276 pages. Random House...
TRIUMPH OR TRAGEDY: REFLECTIONS ON VIETNAM by Richard N. Goodwin. 142 pages. Random House...
...survey will not study how the urban voter stands on national problems, but will seek to learn something about the nature of the city-citizen bond -- a largely unexplored question. A random sample of Boston voters will be asked what they think the city may demand of them, and what they think it owes them...
...portion of the people to be interviewed was selected in a totally random fashion -- any Boston voter having as much chance of being chosen as any other. The remainder was chosen randomly from certain designated neighborhoods, in order to over-represent minority groups. If this were not done, Wilson said, minorities would be represented in numbers too small to be meaningful...