Word: randomize
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...great community liaison and anopportunity to see what Harvard Students can do,"she said. "The quality is high and random peoplein the community seem to love...
...several large commercial publishers are determined to change the habits of the large-type-reading public as it grows. This fall, Random House and HarperCollins are launching new divisions to capture the big-print audience. Says Michael Morrison, associate publisher of the HarperCollins adult trade division: "A lot of the reason there has not been an explosion in sales of large-print books in bookstores is that people don't even know they exist. Booksellers have traditionally shelved them in a section in the back of the store." But publishers intend to change that--by persuading booksellers to showcase these...
Drawing these readers out of the library and into the bookstore is also a goal at Random House. Christine McNamara, director of marketing for the large-print division, observes that "nobody has tried this before. No one has gone after the market this way." Random House plans to charge the same price for a large-type book as for its conventional-type counterpart--and use the same covers to minimize the perception that these books are different. Says McNamara: "They'll look just as sexy and glossy as the regular trade edition--just a little bit fatter...
...from bookstores, are still a thriving genre in large type. "Mass market and pulp westerns were popular in the '30s and '40s," says Thorndike's Olsen, whose publishing house offers hundreds of large-type westerns. The life stories of older celebrities are also naturals for this market. This fall Random House plans to publish large-type editions of John Glenn's memoir and a Rosemary Clooney autobiography. With the market expanding, however, publishers are adding blockbuster bestsellers and newsy titles--even Oprah's picks--to their lists...
...beyond random shoulder surfing and convenient-credit-card denial, we parents have a more potent range of options than we may be aware of. "A lot of parents might be somewhat computerphobic," says Ed Donnerstein, co-director of the Center for Communication and Social Policy at the University of California at Santa Barbara, explaining why we seem so undone by the perceived threats of the Web. But it doesn't take a degree in electrical engineering to know, for instance, that your kids should be admonished never to reveal personal information to anyone online without your permission--the digital equivalent...