Word: rangan
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Dates: during 1987-1987
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...Youth] don't fall for spokesperson ads. Theydon't believe anything that celebrities say,"Rangan said...
...Rangan said this is the first time he knows ofthat B-School affiliates have conducted researchfor organizations other than corporations. "As faras I am concerned, this is the firstnot-for-profit project that we have undertaken atthe Business School," he said...
...study itself and the project and theconclusions are pretty routine," Rangan said. "Wewere using our management research skills to lookat a social issue, which I think is terrific...
...School group distributed about 200screening questionnaires among the Bostoncommunity school system, and paid respondents a $3incentive fee, Rangan said...
About 100 Boston-area subjects, who wereguaranteed anonymity, attended 11 "focus" meetingsto discuss ways of reaching drug users throughadvertising, Rangan said. He added that those whoattended the meeting received $15 compensation...