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From Lassie and Trigger to Gentle Ben and Babe The Talking Pig, the true-life stories of cinema's animal stars are seldom told. Fewer still get to tell the tale themselves. So a frisson of disappointment ran through London's literary circles last week when it was revealed that Me Cheeta,, the just-published memoirs of the chimpanzee who starred in 11 Tarzan movies from 1934 to 1948, is actually the work of a ghostwriter, James Lever. Even before the "autobiography" appeared to a string of rave reviews, expectations for Me Cheeta, had been primed when it was longlisted...

Author: /time Magazine | Title: The Autobiography of Tarzan's Cheeta | 10/23/2008 | See Source »

...probably entered a recession, but at least we can make fun of the suits who made it happen. Or who watched it happen. Or who were powerless to stop it. That's why Sad Guys on Trading Floors is such a hit (and why TIME ran something similar a few weeks...

Author: /time Magazine | Title: Sad Guys on Trading Floors | 10/23/2008 | See Source »

...Orders were still flowing in from America, but clients, strained by the financial crisis, were not paying him, Shi says. By midyear, he says, he was owed some $3 million. Shi instead shifted to manufacturing luggage for local China brands, hoping domestic sales could rescue his company. "We just ran out of money to buy materials to manufacture our own," Shi complains. "Processing for domestic factories is our only option...

Author: /time Magazine | Title: How Will China Weather the Financial Storm? | 10/23/2008 | See Source »

...Asia's crisis holds lessons for today. Most important: leadership matters. Notably, South Korea came out of the crisis far stronger than when it went in. Like in the U.S. today, the crisis swept through the country during a presidential election campaign. Kim Dae Jung, a longtime dissident who ran on a left-leaning economic platform, rocked markets with the suggestion that he might repudiate an International Monetary Fund (IMF) rescue plan. But after he was elected, he not only signed up for a $57 billion IMF package, he embraced even more sweeping reforms than the IMF called...

Author: /time Magazine | Title: Meltdown 101 | 10/23/2008 | See Source »

What do Rosary Beads and Red Bull have in common? A lot, it seems. Marketing guru Lindstrom and his team hooked up 65 people to special MRI machines to find out what their brains revealed about the connection between religion and brand loyalty. For days, the researchers ran images--like those of the Pope and a bottle of Coca-Cola--by the wired subjects. The resulting brain scans were arresting. It turns out that there is virtually no difference between the way the brain reacts to religious icons or figures and powerful brands. Nike is a goddess, after...

Author: /time Magazine | Title: Business Books | 10/23/2008 | See Source »

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